Pastors and churches spend hundreds of millions of dollars each year attending conferences, buying books, hiring consultants, advertisers and marketers, all to try and accomplish one thing: to increase attendance -- to be a bigger church.
I'm absolutely convinced this is the wrong tack.
Success is a slippery subject when it comes to the Church. That our ultimate picture of success is a crucified Messiah means any conversation about success will be incompatible with a "bigger is better" mentality. Yet, bigger and better is exactly what most churches seem to be pursuing these days: a pursuit which typically comes in the form of sentimentality and pragmatism.
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